Introduction

Amantra Pets operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Amantra Pets is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect the following categories depending on how you interact with the Services:

• Contact details — name, address, billing/shipping address, phone number, and email address.
• Financial information — credit/debit card numbers, payment details, and transaction information.
• Account information — username, password, security questions, preferences and settings.
• Transaction information — items you view, add to cart, purchase, return, exchange or cancel.
• Communications — information you include when contacting us (e.g. customer support enquiries).
• Device information — device type, browser, IP address, and other unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you — when you create an account, visit or use the Services, communicate with us, or provide us with information.
• Automatically — from your device through the use of cookies and similar technologies.
• Service providers — when they collect or process your information on our behalf.
• Partners or third parties — from our business partners or other third-party sources.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for:

• Providing the Services — processing payments, fulfilling orders, managing your account, arranging shipping, facilitating returns and exchanges, and creating a customised shopping experience.
• Marketing & advertising — sending promotional communications and showing relevant advertisements based on your activity.
• Security & fraud prevention — authenticating your account, detecting fraudulent or malicious activity, and securing our services.
• Communicating with you — providing customer support and maintaining our business relationship.
• Legal reasons — complying with applicable law, responding to legal process, and enforcing our terms.

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances:

• With Shopify, vendors and third parties who perform services on our behalf (e.g. payment processing, data analytics, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request or otherwise consent to disclosure.
• With our affiliates or within our corporate group.
• In connection with a business transaction, to comply with legal obligations, or to protect and defend our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

Third Party Websites & Links

The Services may provide links to websites or online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on those platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.

Security & Retention

Please be aware that no security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights:

• Right to Access / Know — request access to personal information we hold about you.
• Right to Delete — request that we delete personal information we maintain about you.
• Right to Correct — request that we correct inaccurate personal information.
• Right of Portability — receive a copy of personal information and request transfer to a third party.
• Managing Communications — opt out of promotional emails using the unsubscribe option.

If you reside in the UK or European Economic Area, you may also have the right to object to processing, restrict processing, and withdraw consent.

You may exercise these rights by contacting us using the details below.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at amantrapetsuk@gmail.com.

For the purpose of applicable data protection laws, we are the data controller of your personal information.